01. Arasu Salt
When iodized salt was first introduced, Tamil Nadu Salt Corporation (TNSC) managed to distribute only 3,000 tonnes per year through the Public Distribution System (PDS) during 1997-98. However, thanks to extensive publicity efforts in collaboration with UNICEF, the Salt Department, District Administration, and the Health Department of the Government of Tamil Nadu, the sale of iodized salt has seen a remarkable increase.
Today, TNSC proudly distributes 30,000 tonnes of iodized salt annually, marking a tenfold growth. We are committed to further expanding our reach and are actively exploring opportunities to make iodized salt available to every cardholder across the state.